Building a base of supporters is an extremely important part of any political campaign, but it can also be a rather difficult process. There are many different strategies and opinions on how to recruit donors and volunteers, but Stones’ Phones has a quick, cost-effective, and efficient program that can build a strong foundation for your campaign.
What is Automated Candidate Call Time and how does it work?
Automated Candidate Call Time is a program designed to maximize the voice of a candidate without him or her taking time out of their busy schedules to make fundraising calls.
We have the candidate record a short persuasion message, followed by three different auto-interactive options. The options for Automated Candidate Call Time are “press 1 to donate, press 2 to volunteer, or press 3 to volunteer and donate.” The few lines of persuasion are the only changing variable from call to call, as each candidate or organization employs different techniques.
Hi, this is ____________, your Democratic candidate for Congress. For too long ________ has represented our neighborhood but not our beliefs. I’m running for Congress to bring change to the district AND to Washington. And I need your help.
Please press 1 on your phone now if I can count on you to contribute to the ________ for Congress campaign (Go to Message)
Press 2 if you would like to volunteer.
Press 3 if you would like to do both – contribute and volunteer (Go to Message)
That’s 1 to contribute, 2 to volunteer, or 3 to both contribute and volunteer.
Message: Now, in your own words, please record how much you are willing to pledge and how you would like to help with the campaign.
Paid for by _________ for Congress
Following this part of the call, any of the recipients who press 2 or 3 on their telephone keypad are asked to record their name, as well as the amount they are willing to pledge to the campaign. Stones’ Phones assures that the campaign will receive these audio files soon after the call, as a quick and efficient follow-up from the campaign is a crucial aspect to Automated Candidate Call Time.
How is Automated Candidate Call Time Beneficial?
Instead of only reaching a few voters during traditional candidate call time, candidates can reach thousands of potential voters using this program.
In addition, the program helps the campaign or organization triage the voter file, which allows for more precise donor and volunteer recruitment.
We have also found that any Automated Candidate Call Time Program generally ends up paying for itself since one of the main goals is to build-up a base of donors. Even if the campaign does not end up turning a profit, the candidate will always be able to return to the base of donors and volunteers they established through the program.
Automated Candidate Call Time: Case Studies
In 2008, candidate for U.S. Senate in Idaho, Larry LaRocco, received thousands of dollars in pledges from an Automated Candidate Call Time program. In addition, 52% of the pledges were returned within two weeks.